How We Work
Every engagement runs through these five steps. Steps 2–5 can be quoted standalone if you only need one part.
1. Align
Call or meeting to align on requirements and ensure clear communication before anything is quoted or scoped.
2. Audit
Technical, on-page, and off-page SEO audit when needed. Without fixing technical issues first, content and AEO strategy will not hold up.
3. Topical Map + Briefs
Topical map layout, semantic content briefs, then writing. This is our core methodology and flagship differentiator.
4. Complete Package
Customised package combining audit fixes, topical map, content, and AEO deliverables so the client gets a connected system.
5. Off-Page & Extras
Backlinks, digital PR, and Meta/Google Ads where required.
Monthly Retainers
Semantic SEO + AEO + GEO combined. Every tier includes Topical Map architecture as the foundation, not an add-on. Prices updated 10 September 2026.
Months 1–2 setup for every new retainer client.
Month 2 wholesale: $780
Suggested resale: $2,800–3,200 (M1) + $1,100–1,300 (M2)
- Technical foundation: 301/canonical fixes, trust pages, robots/sitemap/indexing, schema, speed
- Topical Map, 50 topics
- 5 Content Briefs
- AI Visibility Audit at onboarding
- Entity foundation build
Steady content cadence after setup. Most reseller clients land here from Month 3.
Suggested resale: $1,590–1,890/mo
- 5 Content Briefs/mo + 5 articles (up to 3k words)
- 5 custom post images + on-page publishing
- High-quality backlinks, first wave
- Schema (3 core types) + citation monitoring (4 platforms)
- Bi-weekly + monthly working report
Established sites where content and links need to move together at volume.
Suggested resale: $2,490–2,890/mo
- Everything in Starter, scaled: 15 briefs + 15 articles
- 15 images + on-page optimisation/publishing
- Full backlink package, 100+/mo
- Entity optimisation + competitor citation gap (quarterly)
- AEO/GEO Phase 2 folded in
Full-service steady-state package for competitive niches.
Suggested resale: $4,490–5,290/mo
- 20 briefs + 20 articles (3–5k words available)
- 20 images + publishing + full backlink stack
- Digital PR + brand entity stacking
- AI Share of Voice tracking
- llms.txt where AI-referral traffic is real
Enterprise / Custom
Custom scope for multi-market or multi-language builds, Knowledge Graph work, original research, white-label client portal, dedicated strategist/PM, and quarterly workshops. Quoted against actual scope.
Request Custom QuoteAdd-on modules
| Module | Wholesale | Notes |
|---|---|---|
| Local AEO and GBP Pack | $750/mo | AI-visibility for location-based queries |
| Voice Search optimisation | $100/mo | Voice-assistant answer formats |
| Multi-engine AI Share Tracking | $120/mo | ChatGPT, Perplexity, Gemini, Claude |
| Sentiment Monitoring | $130/mo | Brand sentiment inside AI answers |
Separate Services
One-off and standalone deliverables. Wholesale includes a 20–25% margin over real delivery cost.
| Service | Wholesale | Suggested resale | Turnaround |
|---|---|---|---|
| In-Depth SEO Audit | $540–562 | $800–950 | 10 days |
| Topical Map, 50 topics | $480–500 | $700–850 | 10 days |
| Topical Map, 100 topics | $960–1,000 | $1,400–1,650 | 14 days |
| Content Brief (any niche) | $25 | $40–50 | 7–10/week cadence |
| Content Writing ≤3,000 words | $46–48 | $70–85 | Per cadence |
| Content Writing 3–5k words | $58–60 | $90–110 | Per cadence |
| Custom post image | $12–13 | $20–25 | Per cadence |
| On-page optimisation + publishing | $12–13 | $20–25 | 1–2 days |
| Schema markup implementation | $70–80 | $120–160 | 2–3 days |
| llms.txt + AI consolidation | $360–420 | $550–650 | Phase 1 AEO |
AEO / GEO Add-On Phases
For clients who want AI-visibility work layered onto an existing site without a full combined retainer.
Phase 1 · AI Audit + Technical Fixing
$360–875 wholesale
llms.txt setup, consistency/relevance checks, consolidation for AI systems, basic fixes from audit findings.
Phase 2 · Competitor + Hallucination Gap
$720–1,250 wholesale
Competitor research, AI hallucination gap analysis, query fan-out map research.
Phase 3 · Content Execution
$18/article wholesale
AI-assisted content writing, image generation, and publishing.
Phase 4 · Reputation + Off-Page
$420/mo × 2 ($840 combined)
ORM + 60–80 high-quality backlinks/mo, free spam disavow.
Backlinks & Off-Page
100% manual, ethical link building. First month typically runs heavier to establish the base.
| Package | Wholesale | Includes |
|---|---|---|
| Cloud Stacking Backlinks | $96/mo (10 links) | Google/Cloud stacks, custom map stacks |
| Monthly Foundational Package | $600–625/mo (200+ links) | Profiles, citations, brand entity/bio stacks, Web 2.0, wiki, syndication, podcast stacks |
| Press Release & Guest Posts | Custom (+20% buffer) | Authority-tier placements; traffic-verified hosts |
100 link actions/mo
200 link actions/mo
400 link actions/mo
Ads Management
Managed subcontract. Fee is what you pay us; set your own client markup. Ad spend billed to the client account.
- Meta: 15% of spend + $350/mo retainer + 2% profit revenue*
- Google Ads: 15% of spend + $250/mo retainer + 2% profit revenue*
- Example at $2,000 spend: Meta $650/mo · Google $550/mo
- Example at $5,000 spend: Meta $1,100/mo · Google $1,000/mo
*Profit share needs attribution tracking confirmed before quoting.
Web Design
- Standard 5-page build: $350 wholesale · $600–900 resale
- Additional page: $60 wholesale · $100–140 resale
- SEO audit (standalone): $540–562 · $800–950 resale
- On-page + publishing: $12–13/post · $20–25 resale
Custom packages are scoped to the client’s budget and site stage, not forced into a fixed box.
Reseller Terms
Billing model, discounts, and how we scale with your client base.
| Term | Detail |
|---|---|
| Invoicing | One consolidated monthly invoice with per-client line items (or separate invoices on request) |
| Payment | 50% upfront / 50% on delivery for one-offs. Retainers billed monthly in advance. |
| Currency | USD default. EUR or GBP available. |
| Minimums | No fixed minimum. Suggest starting with 1–3 clients for a trial period. |
| Volume discounts | 10% off at 5 clients · 20% at 10 · 30% at 15 (current capacity ceiling) |
| Reporting | Bi-weekly + monthly for retainers. One-offs delivered as soon as complete. |
| Partner agreement / NDA | Client non-solicitation, confidentiality, IP ownership of deliverables. |
Sample Deliverables
White-labelled with your branding on request. Additional case studies available on a live call under NDA.
Partner FAQs
Is wholesale what I pay you?
Yes. Wholesale is your cost. Suggested resale is a reasonable market rate for your client, not a requirement.
Do you brand reports with your agency name?
No. Deliverables can be white-labelled under your brand. Client calls under your brand are available and quoted by frequency.
Is there a minimum client count?
No fixed minimum. We suggest starting with 1–3 clients so we can calibrate quality before scaling. Volume discounts start at 5 clients.
Do you sell llms.txt as a Google ranking lever?
No. We build llms.txt where Claude, Perplexity, or coding agents can use it as a referral signal. Google Search does not treat it as a ranking factor.
Ready to partner on this rate card?
Share your pilot clients and quality bar. We will map Foundation → steady-state retainers and send a consolidated wholesale quote.
Contact Agency Support